Conference: "The Chinese consumer, the goose that lays the golden eggs or the luxury industry's nemesis?", January 26

1 February 2022
  • Asia and the Pacific

  • Conferences

  • Training

As part of its 2021-2022 "Cultivating international business: professions and activities" cycle, Inalco's International Trade program is organizing a series of conferences with a number of leading figures from the business world. They will discuss career prospects in international trade, business activities and operating methods, and the skills you need to develop to succeed internationally. These conferences are open to all.
Panneau publicitaire Dior sur une façade de bâtiment (Chine)
Panneau publicitaire Dior (Chine) © Christophe Feuché‎
Contenu central

The 1st conference in the "Cultivating the international: professions and activities" cycle entitled "The Chinese consumer, golden goose or nemesis for the luxury industry?" will be hosted by Mr. Christophe Feuché, President of Agile Bridges Consulting.

Organization: Jean-Philippe Eglinger, Responsable de Formation - Filière Commerce International (CI), chargé de cours Etudes Vietnamiennes

Inalco - 65, rue des Grands Moulins - Paris 13

Registration required.

The Chinese consumer, golden goose or nemesis for the luxury industry?

The intensity of competition, changing modes of representation and consumption, and technology are rapidly challenging the traditional image of luxury brands. How do European brands understand these changes, what innovations are they developing, and what obstacles are jeopardizing certain positions?

HEC graduate and social science enthusiast, Christophe Feuché is a keen observer of consumer mutations in East and Southeast Asia. He has worked with Asia for over 15 years for consulting firms and a major international bank, and has been stationed in Singapore, Vietnam and Hong Kong. Today, he advises companies on their development strategy, particularly in the decoration and luxury sectors.