A Backlash to Kpop? Cultural Diffusion and its threats
Open conference to students, teachers and researches.
The spread of pop culture across borders is often seen as an opportunity to enhance a country’s soft power and build cross-national ties. For example, contact theory (and its variants like parasocial and vicarious contact theory) imply that such interactions can warm relations between different identity groups. In contrast, we investigate the potential negative effects of global culture spread, focusing on the case of K-Pop or the K-Wave. We show how exposure to foreign pop culture, and K-pop in particular, can evoke backlash among foreign audiences.
With :
Jiyoung Ko (Korea University)
Jonathan Chu (National University of Singapore)
Contact :
Daeyeol KIM View e-mail
